04/23/11 Today In History: Coca-Cola

Qwiki of the Day - Apr. 23 Coca-Cola introduces the reformulation of its product, New Coke, on this day in 1985 - only to reintroduce Coke's original formula 3 months later. In light of rampant conspiracy, President Donald Keough bespoke the mother of all equivocations: "We're not that dumb, and we're not that smart." Learn More: Coca-Cola http://qwi.ki/f8rtXG